About
Alexander Hanbury-Botherway
AHB Advisory was founded by Alexander Hanbury-Botherway after ten years handling sensitive data and controls inside regulated financial services at Goldman Sachs. Since 2025 the firm has advised founders who build fast, and builds bespoke software for owner-led firms.
Two lines of work, one reason they sit together: both are for ambitious companies that want software they can trust to carry real commercial weight. Our approach is the same on both sides: understand the business and its vision first, design collaboratively, and hold every outcome to the value it returns.
Independent
The advice is about your business rather than a vendor's roadmap. No resale, no referral fees, no platform to push.
Commercial
Every engagement has an outcome attached to it, and a value-focused account of what was done and what is next.
Hands on
The work gets done rather than described. Reviews, fixes, builds, and the meetings where technical questions get asked.